Principles of Pharmaceutical Marketing

Front Cover
Mickey C. Smith
Lea & Febiger, 1988 - Medical - 544 pages
0 Reviews
Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.

What people are saying - Write a review

We haven't found any reviews in the usual places.

Related books

Other editions - View all

References to this book

All Book Search results »

References from web pages

Pharma. Viagra online: pharmaceutical marketing
Principles of pharmaceutical marketing Mickey C Smith B ... "we updated PRINCIPLES OF PHARMACEUTICAL MARKETING, but the principles of stripped ...
pharma-viagra-online.blogspot.com/ 2007/ 11/ pharmaceutical-marketing.html

JSTOR: Principles of Pharmaceutical Marketing
PRINCIPLES OF PHARMACEUTICAL MARKETING, Second Edition by Mickey C. Smith (Philadelphia: Lea & Febiger, 1975. 440 pp. $16.50.) This book surveys the many ...
links.jstor.org/ sici?sici=0022-2429(197604)40%3A2%3C123%3APOPM%3E2.0.CO%3B2-F

Ed. I
Principles of Pharmaceutical Marketing, 2nd. Ed. By MICK-. EY C. SMITH. Lea & Febiger, Philadelphia, Pa., 1975. 440 pp. 16. X. 24 cm. Price $16.50. ...
doi.wiley.com/ 10.1002/ jps.2600650348

Thick Prescriptions: Toward an Interpretation of Pharmaceutical ...
Principles of Pharmaceutical Marketing. In an astute and illuminating study in 1975, Mickey C. Smith put together. a comprehensive study describing the ...
www.blackwell-synergy.com/ doi/ pdf/ 10.1525/ maq.2004.18.3.325

A Handbook for Teaching Courses in Pharmacy Marketing and Economics
[S] Smith, mc Principles of Pharmaceutical Marketing, 3rd ed. Lea &. Febiger: Philadelphia, 1983. (on reserve in Pharmacy Library). METHOD OF. EVALUATION: ...
www.aacp.org/ memonly/ sections/ sadminsci/ Marketing%201994.pdf

The Haworth Press Online Catalog: relatedtitles
Products Related to: Principles of Pharmaceutical Marketing, Third Edition ... Title: Principles of Pharmaceutical Marketing, Third Edition ...
www.haworthpress.com/ store/ RelatedProducts.asp?sid=KCP3HKCUQ0GJ9HW0R9HH7FBSGJ8A281B& sku=1704

Shivaji University, Kohapur
B.Pharm. Sci. Pg No. Shivaji University, Kolhapur. 1. Shivaji University, Kohapur. (Introduced from June, 2005). Ordinances Regulating Including Scheme and ...
www.unishivaji.ac.in/ syllabus/ medical/ B.%20Pharm.%20Sci/ B.Pharm%20Sc%20New.pdf

World Bank Pharmaceuticals
Principles of Pharmaceutical Marketing, Philadelphia: Lea and Febiger, p. 112. 13. Although the five issues discussed here may also apply to vaccines, ...
siteresources.worldbank.org/ HEALTHNUTRITIONANDPOPULATION/ Resources/ 281627-1095698140167/ Govindaraj-WBPharmacuetical-...

FACULTAD DE QUIMICA COORD DE REC BIBLIOHEMEROGRAFICOS A LOS ...
FACULTAD DE QUIMICA. COORD DE REC BIBLIOHEMEROGRAFICOS. A LOS PROFESORES Y ALUMNOS. DE LA FACULTAD DE QUIMICA. PRESENTE. Con motivo del inventario físico de ...
www.quimica.unam.mx/ IMG/ pdf/ Microsoft_Word_-_archivofinal.pdf

Фармацевтический маркетинг
Pharmaceutical Marketing. Principles, Environment,. and Practice. Mickey C. Smith, phd. em Kolassa, phd. Greg Perkins, phd. Bruce Siecker, phd ...
www.litterra.ru/ pdf/ Smit_farmmarketing.pdf

Bibliographic information