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The Product and Its Market lij
Sources of Data and Methodology Employed
Pharmaceutical Manufacturers Professional
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American Hospital Association Antibiotics associated average brand loyalty Brands of Penicillin chief hospital pharmacist classified competitive brands competitive items competitive penicillin products competitive practices competitive products crystalline penicillin disclosed discontinued Drug Topics Red factors firms forms of competition four hospitals Hoffman-LaRoche Hosp Hospital ABC hospital buyers Hospital DEF Hospital GHI hospital group Hospital JKL hospital market hospital purchases hospital's individual hospital influence interviews jobber Labs listed Medical Modern Medicine Topics nonprice competition number of companies obsolescence package Parenteral Suspension penicillin purchases personal promotion Pharm pharmaceutical industry pharmaceutical manufacturers Pharmaceutical Marketing pharmaceutical products pharmacist reported potencies Prairie du Chien price competition price paid product differentiation professional service representatives purchase of pharmaceuticals purchase records purchases of penicillin quantity relationship request retail-jobber sales promotion scheduled sellers service drug wholesaler six year period streptomycin Table tical Topics Red Book trademark U.S. Tariff Commission vial