Mass Communication in Japan

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Wiley, 1997 - Social Science - 263 pages
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Mass Communication In Japan offers a rare inside look at mass media in an information society intimately related to and infinitely different from our own.

Japan's 124 million people are voracious readers and TV watchers- each household receives 1.67 copies of a newspaper and has its TV set on for eight hours every day. Consequently, four out of five of the world's largest newspapers are Japanese, and Fuji Sankei is one of the giant media conglomerates. Today Japan ranks second in the world (after the United States) in per capita advertising expenditures.

The book explores Japan's diverse, yet unified, mix whereby a handful of conglomerates produces a vast array of media choices. While serious magazines proliferate, comic books predominate. A TBS-TV reporter can broadcast from a Soviet Mir space station, and technical innovations abound, including hand-held TV and news by fax.

Ann Cooper Chen's overview of Japan's mass media reaches from its origins and functions to its current status and future prospects. She profiles segments of the industry: newspapers, news agencies, magazines and comics, broadcasting, advertising, and public relations. Cooper-Chen also examines such cross-media issues as law and regulations, journalism education and training, ethical crises, media images of women, minority/immigrant media, broadcast satellites and cultural imperialism.

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About the author (1997)

Ann Cooper-Chen is professor and director of the Institute for International Journalismat the E.W. Scripps School of Journalism at Ohio University.  The former head of the International Communication Division of the Association for Education in Journalism and Mass Communication (AEJMC), Cooper-Chen worked in Japan for the Asahi Evening News for two years.  She returned to Japan as a Fulbright Senior Research Scholar to gather material for this book.

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