Mass Communication in Japan
Mass Communication In Japan offers a rare inside look at mass media in an information society intimately related to and infinitely different from our own.
Japan's 124 million people are voracious readers and TV watchers- each household receives 1.67 copies of a newspaper and has its TV set on for eight hours every day. Consequently, four out of five of the world's largest newspapers are Japanese, and Fuji Sankei is one of the giant media conglomerates. Today Japan ranks second in the world (after the United States) in per capita advertising expenditures.
The book explores Japan's diverse, yet unified, mix whereby a handful of conglomerates produces a vast array of media choices. While serious magazines proliferate, comic books predominate. A TBS-TV reporter can broadcast from a Soviet Mir space station, and technical innovations abound, including hand-held TV and news by fax.
Ann Cooper Chen's overview of Japan's mass media reaches from its origins and functions to its current status and future prospects. She profiles segments of the industry: newspapers, news agencies, magazines and comics, broadcasting, advertising, and public relations. Cooper-Chen also examines such cross-media issues as law and regulations, journalism education and training, ethical crises, media images of women, minority/immigrant media, broadcast satellites and cultural imperialism.