Search Engine Optimization For Dummies

Front Cover
John Wiley & Sons, Apr 20, 2006 - Computers - 382 pages
11 Reviews
You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors arenít beating down your cyber-door. What happened? The answer, most likely, is that you havenít made your site irresistible to search engines.

Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can

  • Gain greater visibility for your site
  • Advance your position in the rankings
  • Avoid techniques that cause search engines to bump your site to the end of the list
  • Make pay-per-click advertising pay off

In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you

  • Become familiar with search engines and search directories and find out which keywords work
  • Build your site with techniques that search engines like and avoid the ones they donít
  • Register your site with the top search systems and get it listed in directories
  • Find out why links are important and see how to get other sites to link to yours
  • Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising
  • Discover the common mistakes that make Web sites invisible to search engines

Thereís even a companion Web site with all the links in the book neatly (and conveniently) arranged so you donít have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!

  

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Review: Search Engine Optimization for Dummies

User Review  - Athena Chang - Goodreads

Overall, it gives a thorough introduction to SEO. However, a lot of the links and resources in the book is totally outdated. You cannot find those websites anymore. Read full review

Review: Search Engine Optimization for Dummies

User Review  - Tamim Salem - Goodreads

Quite Informative, easy read. Read full review

Contents

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Copyright

Common terms and phrases

References to this book

About the author (2006)

Peter Kent is the author of numerous other books about the Internet, including Pay Per Click Search Engine Marketing For Dummies, the best-selling Complete Idiotís Guide to the Internet, and the most widely reviewed and praised title in computer-book history, Poor Richardís Web Site: Geek Free, Commonsense Advice on Building a Low-Cost Web Site. His work has been praised by USA Today, BYTE, CNN.com, Windows Magazine, Philadelphia Inquirer, and many others.
Peter has been online since 1984, doing business in cyberspace since 1991, and writing about the Internet since 1993. Peterís experience spans virtually all areas of doing business online, from editing and publishing an e-mail newsletter to creating e-commerce Web sites, from online marketing and PR campaigns to running a Web-design and -hosting department for a large ISP.
Peter was the founder of an e-Business Service Provider funded by one of the worldís largest VC firms, Softbank/Mobius. He was VP of Web Solutions for a national ISP and VP of Marketing for a Web applications firm. He also founded a computer-book publishing company launched through a concerted online marketing campaign.
Peter now consults with businesses about their Internet strategies, helping them to avoid the pitfalls and to leap the hurdles theyíll encounter online. He also gives seminars and presentations on subjects related to online marketing in general and search engine marketing in particular. He can be contacted at Consult@PeterKentConsulting.com, and more information about his background and experience is available at www.PeterKentConsulting.com.

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