Attitude and attitude changeWiley, 1971 - 232 pages |
Contents
Attitude Measurement and Methodology 26 | 26 |
Attitude Theory | 60 |
Introduction to Attitude Formation | 101 |
Copyright | |
6 other sections not shown
Common terms and phrases
Abelson ADVANCED STUDENTS affective component analysis argued arguments asked attitude change attitude object attitude statements audience behavioral component behavioral intentions beliefs Chapter characteristics classical conditioning cognitive component cognitive dissonance communication component of attitudes concepts concerning consistent correlation credibility culture develop dimensions discussion dissonance theory effect ego-involvement evaluation example experience experimental F scale factor analysis factors favorable Festinger function FURTHER READINGS Galvanic Skin Responses greater Hovland important inconsistent individual influence interaction interpersonal interval scale involved issue Janis judgments kinds less mass media McGuire measurement negative Negroes norms obtained opinion outgroups particular perceived percent person positive prediction prejudice presented primacy effect procedure PROJECT FOR ADVANCED reinforcement relationship response reviewed Rosenberg sample scores self-esteem semantic differential Sherif showed similar situation sleeper effect social distance Social Psychology stereotypes stimuli STUDY QUESTIONS subjects suggested Thurstone Thurstone scaled Triandis values variables