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activities advertising ASSIGNMENT Association attitude audience audio-visuals BACKGROUND beet sugar beneﬁts better Better Business Bureau Bureau campaign Capitol-Press cent client company's Corporation Council customers deﬁnite direct mail disc jockeys editors effort employees favorable ﬁeld ﬁlm ﬁnancial ﬁnd ﬁne ﬁrst ﬁve Fresh Air Fund Frigidaire groups Harris Department Store house organ important industrial publication inﬂuence interest labor magazine medium ment NASH-KELVINATOR CORPORATION National Neodesha newspaper Northern Breweries objectives ofﬁce ofﬁcials oﬂicials operation Pancake Day pany paper personnel picture plant PR director Procter 8c Gamble proﬁt promotion public relations counsel public relations department public relations director public relations executive public relations practitioner public relations program public relations worker Quaker Oats Company radio reﬁnery rela release Seattle City Light situation speciﬁc Standard Oil stockholder story techniques television TIAA tions union writing York Zarichny