Google Advertising Tools: Cashing in with AdSense and AdWords (Google eBook)

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"O'Reilly Media, Inc.", Nov 16, 2009 - Computers - 432 pages
2 Reviews

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.

You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.

  • Learn how to create effective campaign plans for your website
  • Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
  • Drive traffic to your website and make money as an advertising host
  • Add AdSense code and Google search to your site
  • Learn how content, search, and referral ads perform
  • Create and edit AdWord campaigns
  • Monitor AdWords activity and improve your campaign's performance

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Review: Google Advertising Tools

User Review  - Tami - Goodreads

It is estimated that Google ads reach 80% of all Internet users. No other advertising system or promotional scheme (including spam campaigns) can boast such coverage. Cashing in on Google ads either ... Read full review


Part II Cashing in with AdSense
Part III Working with AdWords

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About the author (2009)

Harold Davis is an author, photographer, and expert technologist. Harold's photographs have been widely published, exhibited, and collected. Many of Harold's fine art photography posters are well known, including some recent alternatively processed digital flower images published by New York Graphic Society. Harold is the author of more than twenty books, and has written (and illustrated with his photographs) Digital Photography: Digital Field Guide (Wiley), The Photographer's Guide to Yosemite and the High Sierra (Countrymen/W.W.Norton), 100 Views of the Golden Gate (Wilderness Press). He is the lead author of a new series of books about digital photography from O'Reilly Digital Media. In addition, Harold has three popular websites (, (, and ( and blogs regularly for O'Reilly Media, Inc.

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