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OVERVIEW OF THE SPIRAL OF SILENCE
MULTIVARIATE ANALYSIS 23 6
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analysis argue argument assumption avant garde bandwagon effect behavior channels cognitive Communication Norms concept conformity congruency measures consistent Control Orientation Definition dependent variable effects empirical enter a discussion enter a political estimates of majority exposure and attention factors favoring fear of isolation Future Congruency future majority opinion Glynn and McLeod higher levels Hypothesis influence information held interaction interpersonal communication involvement issue knowledge holding Lopez-Portillo Madrid majority opinion estimates mass media media content media exposure media tenor Neumann Neuwirth newspaper exposure Noelle Noelle-Neumann one's opinion climate opinion expression perceived majority opinion perception of majority persons pluralistic ignorance political discussion political figures positive attributes positive information predict present and future processes public opinion question rates of opinion regression relationship reliance respondents Salmon and Kline social speaking Spiral of Silence structural equation models Table television exposure theoretical theory valence variables willingness to enter