Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain (Google eBook)

Front Cover
Thomas Nelson Inc, Oct 2, 2007 - Business & Economics - 256 pages
10 Reviews

How can the latest brain research help increase your sales?

Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.

Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as:

  • The 6 stimuli that always trigger a response
  • The 4 steps to align content and delivery of your message
  • The 6 message building blocks to address the "old brain"
  • The 7 powerful impact boosters to set your delivery apart from the rest

Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, crreate more effective marketing strategies, and radically improve your ability to influence others.

  

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Review: Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

User Review  - Tommy - Goodreads

Very simplistic overview. Decent concept of old brain - did not need to be 230 pages long. Read full review

Review: Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

User Review  - Marc Binkley - Goodreads

The book is interesting and gave me lots to think about. However, I found myself questioning their studies. I'm sure the authors are not making up the content, but I'd rather read about specific studies that the authors then unpack the insights on. Read full review

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About the author (2007)

Patrick Renvoise grew up in France, where he received a Masters in Computer Science. Focusing his career on sales, he spent several years in global business development, first at Silicon Graphics, where he initiated, closed, and managed multimillion dollar international OEM agreements. He served as Executive Director, Business Development & Strategy at Kleiner Perkins, where he sold supercomputers and software to NASA, Shell, Boeing, BMW, and Canon.

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