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What Is Marketing?
Putting Customer Demands First
24 other sections not shown
achieve activities advertising allocation American Marketing Association analysis approach areas ATM-prone behavior bottlers brand budget buyers buying cash channel Charmin Coke companies company's competitive competitors consumer corporate costs customers decisions demand discount distribution Dr Pepper effective evaluation example executives factors firm firm's forecast function goals growth Harvard Business Review important increase industry inventory Journal of Marketing Kotler Lear Siegler logistics major manufacturer market expansion market research market segmentation market share marketing communication marketing concept marketing mix Marketing Myopia marketing strategy needs new-product objectives operations organization Pepsi Philip Kotler potential pricing strategy problems product life cycle product line profit programs promotion purchasing reduce reference as footnote Reliance response result retailers role sales force sales promotion salesmen says selling social specific success Sulzberger suppliers Sysco Theodore Levitt tion variables