Campaigns and Elections: Contemporary Case Studies
Michael A. Bailey
Cq Press, 2000 - Political Science - 212 pages
This unique reader examines a broad sample of campaigns and gives students a real flavor of campaign politics by including some of the most interesting, colorful, and surprising races. Combining on-the-ground accounts with links to scholarship, the nineteen case studies drawn from Campaigns and Elections magazine take students behind the scenes to unveil the strategies, techniques, and personalities that drive contemporary campaigns. National, state, and local races receive attention, as do state and local referenda. In their introduction, the editors&BAD:mdash;a distinguished group of scholars and experts on campaign management&BAD:mdash;provide helpful background information about the cases. They look at the major influences on and general trends in contemporary electoral politics, including issues, parties, campaign finance, incumbency, and initiative voting. Understanding these factors will help students recognize how each case fits into a broader whole even as that case reflects a uniqueness that makes political campaigns so fascinating.The cases are illustrated with photos, clips from print and television campaign ads, excerpts from campaign literature, and various tables and scoreboards with polling and election return data.
9 pages matching McGreevey in this book
Results 1-3 of 9
What people are saying - Write a review
We haven't found any reviews in the usual places.
abortion African American attacks ballot Bill Bill Clinton Bill Redmond Blount Boxer Brown campaign finance Campaigns & Elections candidates challenger Clinton committees Congress Congressional conservative County Cynthia McKinney D'Amato defeat Democratic district Dornan early election day Elections magazine electorate endorsement Feingold Fob James focused Fong Fong's Fred Thompson funds governor grassroots gubernatorial Hagel Herrnson Humphrey incumbent issues James Jesse Jesse Ventura Larry Pressler liberal Loretta Sanchez mayor McGreevey McKinney measure media consultant Mike Foster million Musser Nelson Neumann numbers opponent PACs paign party percent political polls showed pollster Prather Pressler primary published in Campaigns radio raise Redmond reelection reform Republican Roemer runoff Sanchez Schumer Senate race Serna soft money spending state's strategy Tammy Baldwin targeted television Thirty-Second TV Spot Thompson turnout U.S. House U.S. Senate Ventura victory vote voters Washington weeks Whitman Willie Brown