Advertising by Design: Generating and Designing Creative Ideas Across Media (Google eBook)
Don't miss the new updated edition of the complete guide to thecreative processes behind successful advertising design.
The second edition of Advertising by Design has beendeveloped and greatly expanded. Sill the most comprehensive text oncreative concept generation and designing for advertising, the bookincludes a number of features that make it an effective tool forinstructors, students, or anyone interested in this field. Thisincludes a practical approach to generating and designing creativeintegrated-media advertising for brands, organizations, and causesthat encompasses brand-building through engagement, communitybuilding, added value, and entertainment.
Fully supplemented with interviews from esteemed creativedirectors, along with real-world examples, Advertising by Design isboth a perfect text for courses that incorporate advertisingconcepts and design, and a valuable reference for anyone interestedin the creative side of advertising.
"While the blank piece of paper is exciting, it can also be avery scary place. Robin Landa has created a valuable tool forjump-starting the creative process across all platforms. This bookis a must-read for beginners and seasoned veterans."
"This is still the quintessential, step-by-step textbook foranyone interested in learning or teaching the fundamentals ofadvertising."
"The most enlightening textbook on advertising I've ever seen. Amust-read for any student of the ad biz."
"So perfect for a creative strategist, transformational world.Very few books get it right about the evolution of creative. Thisone does, from strategy to storytelling to multiple mediasolutions. And it's still all about doing beautiful work."
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CONSIDERATIONS FOR PRINT 210
BEHIND THE SCENES
The Brand Idea
BASIC CONSIDERATIONS FOR MOTION 220