The practice of public relations

Front Cover
Prentice Hall, 1995 - Business & Economics - 552 pages
2 Reviews
Long admired as the "practitioners" Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring student of public relations to the veteran professional seeking a refresher, Seitel's text leads the reader thru the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and most importantly how to implement actual PR practice. Drawing on his own vast professional experience, his role as a PR commentator on major U.S television networks such as CNN, ABC and FOX, and his network of industry leaders, Public Relations faculty and generations of PR professionals, Seitel presents the industry with dynamism and relevancy.&&

From inside the book

What people are saying - Write a review

Review: The Practice of Public Relations

User Review  - Andi - Goodreads

I read this book for a college class. I'm a public relations major, so I've read lots of books on the subject. This textbook was just ok. Each chapter had more data tables (such as the top 100 blogs ... Read full review

Review: The Practice of Public Relations

User Review  - Jennifer - Goodreads

Lots of solid usable information, worth spending the money on so far. Read full review

Related books


A Father of Modern Public Relations

23 other sections not shown

Other editions - View all

Common terms and phrases

References to this book

All Book Search results »

References from web pages

ebscohost Connection: THE PRACTICE OF PUBLIC RELATIONS (Book).
Public Relations Quarterly: Reviews the book "The Practice of Public Relations," by Fraser P. Seitel. content/ article/ 1040518611.html;jsessionid=C1EC393BFDBFE5CCF351804069D527C4.ehctc1

PII: 0363-8111(95)90025-X
In the front ranks of such texts is The Practice of Public Relations, by Fraser P. Seitel, published in its sixth edition early in 1995, 15 years following ... retrieve/ pii/ 036381119590025X

ingentaconnect The practice of public relations - Fraser P. Seitel ...
The practice of public relations - Fraser P. Seitel Englewood, NJ: Prentice Hall, sixth edition, 495 pp., 1995. Author: Baer sh ... content/ els/ 03638111/ 1995/ 00000021/ 00000003/ art90025;jsessionid=2eb67dd5nc7b0.alice?format=print

The practice of public relations. Sixth edition. Prentice Hall:. New Jersey. Sharpe, ml 1998. Five Essentials of Understanding International Public ... thesis/ available/ etd-09232004-075727/ unrestricted/ 09back.pdf

mgp&associates PR - MGP in the News
Mike Paul Book Interview for The Practice of Public Relations (10th Edition) By Fraser P. Seitel. Chapter 12 Voice of Authority An Interview with Mike Paul ... 200609_practicepr.htm

Practice of Public Relations, 10/e CW
Welcome to the companion website to accompany The Practice of Public Relations 10/e textbook. Features of this site include: ... hss_seitel_practicepr_10/ - OP-ED | Seitel
The practice of public relations is neither some sinister, surreptitious force nor the exclusive province of the rich and powerful. More often than not, ... views/ oped/ seitel.shtml

List of blogs about What public relations can and cannot do ...
Those able to listen this weekend to NPRís On the Media program were treated to an interview with Fraser Seitel, author of The Practice of Public Relations ... f/ blog-2817.html?st=20

Fraser P. Seitel
The Practice of Public Relations, Eighth Edition, Fraser P. Seitel defines PR ... ... authors/ fraser-p.-seitel

On The Media: Transcript of "" (July 20, 2007)
It's a textbook, now in its 10th edition, published by Prentice Hall, called The Practice of Public Relations. He's a Republican, but in a recent commentary ... transcripts/ 2007/ 07/ 20/ 02

About the author (1995)

Fraser P. Seitel" is a veteran of more than three decades in the practice of public relations. In 2000, "PR Week" magazine named Mr. Seitel one of the "100 Most Distinguished Public Relations Professionals of the 20th Century." In 1992, after serving for a decade as senior vice president and director of public affairs for Chase Manhattan Bank, Mr. Seitel formed Emerald Partners, a management and communications consultancy, and also became senior counselor at the world's largest public affairs firm, Burson-Marsteller. Mr. Seitel is a frequent contributor to cable television. Among other programs, he has appeared on Fox News Channel's "The O'Reilly Factor, Fox and Friends, Rivera Live, Fox Weekend," and "On the Record with Greta Van Susteren;" MSNBC's "The News with Brian Williams and Nachman;" CNBC's "Wall Street Journal Report;" and CNN's "Connie Chung Tonight, Inside Politics," and "Larry King Live." Mr. Seitel has counseled hundreds of corporations, nonprofits, associations, and individuals in the area for which he had responsibility at Chase-media relations, speech writing, consumer relations, employee communications, financial communications, philanthropic activities, and strategic management consulting. Mr. Seitel is an Internet columnist at and a frequent lecturer and seminar leader on communications topics. Over the course of his career, Mr. Seitel has taught thousands of public relations professionals and students. After studying and examining many texts in public relations, he concluded that none of them "was exactly right: " Therefore, in 1980, he wrote the first edition of "The Practice of Public Relations" "to give students a feel for how exciting this fieldreally is: " In more than two decades of use at hundreds of colleges and universities, Mr. Seitel's book has introduced generations of students to the excitement, challenge, and uniqueness of the practice of public relations.

Bibliographic information