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Attribute importance attribute questions attribute-evaluation questions attributes in random average attribute evaluation blank spaces denote career goals company's after-sales service consistent with Hypothesis consulting and non-profit consulting job consulting Overall correlation criteria demand effect mentioned describe your satisfaction difference between Overall evaluated attributes example Exhibit experience expert respondents expertise Feldman and Lynch follow attribute Group 1 Overall Halo effects importance weights information-processing job in Group job security judgment task knowledgeable job level or better likelihood of taking Marketing Science Institute Massachusetts Avenue Mean s.d. Measuring Overall motivation non-profit job Numbers in parentheses output interference Overall 2 measure Overall 2 regressions overall judgment question overall knowledge overall opinions overall question positive predict public-sector jobs questionnaire questionnaire design r-ratios random order REGRESSIONS FOR CONSULTING remaining attributes respondent's respondents evaluated s/he second-year significant significantly spaces denote variables survey Table taking various jobs thought protocol travel and workload University of Rochester Wilcox one-tailed test