Social Media 101: Tactics and Tips to Develop Your Business Online (Google eBook)

Front Cover
John Wiley & Sons, Jan 29, 2010 - Business & Economics - 224 pages
25 Reviews
100 ways to tap into social media for a more profitable business

In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media.

You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers.

  • Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing
  • Looks at social media and the wider online universe from a strictly business perspective

If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.

  

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Review: Social Media 101: Tactics and Tips to Develop Your Business Online

User Review  - Taylor Ellwood - Goodreads

Social Media 101 is chalk full of useful tips and suggestions for how to leverage social media for your business. Best of all the writing is not only approachable, but its to read a couple of chapters ... Read full review

Review: Social Media 101: Tactics and Tips to Develop Your Business Online

User Review  - Lendoxia - Goodreads

It was an easy read, I learned a lot from it. It would be a lot more useful for someone with a business but there are some stuff that a regular non professional blogger can apply. Read full review

Contents

What Social Media Does Best
5
Media Offline
31
xii
43
The Key to Social Media
44
Social Media Is a Set Not a Part
51
Media Is a MixGet Mixing
56
Social Media Starter Pack
59
Five Starter Moves for Introducing Social Media into Your Organization
67
Authority Ownership and Mechanics
172
Enabling Peer Collaboration Using Social Networks
174
Who Is Secretly Pitching You?
178
The Community Ecosystem
191
Make Your Blog Design
206
Social Media Starter Moves
219
Make Your LinkedIn Profile Work for You
230
Part 1
233

18
68
Audio and Video
73
LinkedIn Facebook and Twitter
76
A Sample Social Media Toolkit
78
Social Media and Social Network Starting Points
84
23
94
Twitter Revisited
97
For Those Who Pea on Social Media
103
Basic Business Blogging Suggestions
105
A Sample Blogging Work Flow
111
28
118
Blogging Tips
120
Some Tips to FineTune Your Blog
122
31
127
Blog Topics Marketers Could Write for Their Companies
132
Some Basics
135
Be Effective in Meetings and Use Social Media Tools
140
Social Computing
144
Creatives and Your Secret Mission
147
37
149
Social Networks Are Your Local Pubs
152
Who Benefits?
155
The Value of Networks
156
Five Things to Do at a Social Networking Meetup
162
Delivering Content Value to Market Your Product
164
The Community Play
165
The Power of Links
169
Part 2
236
Personal Branding Tactics Using Social Media
240
Blog Topics for BusinesstoBusiness Customers
249
Starting a Social Media Strategy
253
The Planning Stage
257
Aligning Goals and Measurements
259
Writing Email That Gets Answered
263
Where I Learn Even More
267
What Do You Think People Want from Your Site
269
The Importance of Comments
271
Ways Marketers Can Use Social Media to Improve Their Marketing
273
Should Hotels Have Social Networks?
278
Essential Skills ofa Community Manager
280
Steps to Establishing a Consistent Social Media Practice
283
How to Reach and Influence Prospects
288
How Content Marketing Will Shake the Tree
292
Write Your LinkedIn Profile for Your Future
293
Consider a Marketing Funnel
296
Content Networks and Storefronts
298
How to Do More with Less Time
302
Creating Honest Content Marketing
308
How I Do It
309
What I Want PR and Marketing Professionals to Know
313
Best Social Media Advice from chrisbrogan com
315
Index
321
Copyright

Common terms and phrases

About the author (2010)

Chris Brogan is a widely read blogger on the subject of social media and its impact on business communication. He is the cofounder of PodCamp, the international new media conference series focused on the use of social media to build business and personal relationships. Find him at chrisbrogan.com.

Bibliographic information