Making Sense of Sports
Ellis Cashmore's unique, multidisciplinary introduction to sport studies is completely revised, updated and enhanced to reflect the changing character of contemporary sport. Among the questions addressed in this new fourth edition, Cashmore discusses:
* cyborgization - will the human body be re-designed to meet athletic needs just as cosmetic surgery has enabled the re-design of bodies to suit aesthetic preferences?
Already established as a standard text, Cashmore's challenging approach to the study of sport is now updated to include new chapters on 'The Mind of the Athlete' (a probe into the psychological qualities and processes that separate winners from also-rans), and 'The Rise And Rise Of Celebrities' (investigating the rise of celebrity culture and its effect on the status of athletes).
Original and revealing, this updated edition continues to provide a comprehensive investigation into the changing character of sport, and is essential reading for undergraduates of sociology and sports studies.
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