The Attention Economy: Understanding the New Currency of Business

Front Cover
Harvard Business Press, 2002 - Business & Economics - 255 pages
4 Reviews
In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind.

In The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business:
1) measuring attention
2) understanding the psychobiology of attention
3) using attention technologies to structure and protect attention
4) adapting lessons from traditional attention industries like advertising

Drawing from exclusive global research, the authors show how a few pioneering organizations are turning attention management into a potent competitive advantage and recommend what attention-deprived companies should do to avoid losing employees, customers, and market share. A landmark work on the twenty-first century's new critical competency, this book is for every manager who wants to learn how to earn and spend the new currency of business.

What people are saying - Write a review

Review: Attention Economy: Understanding the New Currency of Business

User Review  - Angela Alcorn - Goodreads

I found this on a reading list for a course on multi-tasking, attention and distraction in a digital world. Both the book and the course look interesting. Read full review

Review: Attention Economy: Understanding the New Currency of Business

User Review  - Dedrick - Goodreads

I got a lot out of this book, and my focus was to look at Internet related information management models. This book was very good for framing the issues around information and attention; how content overload will need to be addressed. Read full review


A NEW PERSPECTIVE Leadership and Attention
Welcome to the Attention Economy 9 FOCUSED CHOICES
Lessons from
CYBER MALLS About the Authors

Common terms and phrases

References to this book

All Book Search results »

About the author (2002)

Thomas H. Davenport is the Director of the Accenture Institute for Strategic Change and a Distinguished Scholar in Residence at Babson College. He is the author of Mission Critical: Realizing the Promise of Enterprise Systems, Process Innovation: Reengineering Work through Information Technology, and the co-author of Working Knowledge: How Organizations Manage What They Know.

Bibliographic information