New Rules for the New Economy: 10 Ways the Network Economy is Changing Everything

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Fourth Estate, 1999 - Business - 179 pages
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In New Rules, Kevin Kelly brings together the many various forces at work in the emerging economies and puts forward 10 principles to guarantee accords in the post-industrial digital revolution. The Network Economy has created a new market and a new economy. The major changes have not been the growth of computers but the increased communications between these computers. Wealth now comes from innovation and networks are the ideal environment for these new discoveries. This means the rate of changes have increased phenomenally. Kevin Kelly presents 10 rules that outline the new rules within this revolution. From the 10 rules he proscribes 10 strategies.The message of the Network Economy is 'Don't solve problems, seek opportunities'. The new economy is based on innovation, imagination and originality rather than repetition, productivity and automation. New Rules is an exciting and important look at the future.

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About the author (1999)

Kevin Kelly was born in 1952 in Pennsylvania. He graduated from Westfield High School in Westfield N.J. in 1970. He atternded the University of Rhode Island but dropped out after one year. He became a freelance photo journalist. In 1981, Kelly founded Walking Journal. He is a former editor of Whole Earth Review , Signal, and some of the later editions of the Whole Earth Catalog. With Whole Earth's founder, Stewart Brand, Kelly helped found the WELL, a highly regarded online community. He has been a director of the Point Foundation, which sponsored the first Hackers Conference in 1984 (before the word "hacker" had its current common, negative connotation). In 1994, Wired Magazine, for which Kelly was executive director, won the National Magazine Award for General Excellence. Kelly is now editor at large for the magazine. Partially due to his reputation as Wired's editor, he is noted as a participant and observer of "cyberculture". His writing has appeared in many other national and international publications such as The New York Times, The Economist, Time, Harper's Magazine, Science, Veneer Magazine, GQ, and Esquire. His photographs have appeared in Life and other American national magazines. Kevin Kelly's most notable book-length publication, Out of Control: The New Biology of Machines, Social Systems, and the Economic World (1994), presents a view on the mechanisms of complex organization. The central theme of the book is that several fields of contemporary science and philosophy point in the same direction: intelligence is not organized in a centralized structure but much more like a bee-hive of small simple components. He applies this view to bureaucratic organisations, intelligent computers, and to the human brain. His book What Technology Wants made the New York Times Bestseller list for October 2010.

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