Google Analytics (Google eBook)
Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.
Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.
What people are saying - Write a review
Review: Google AnalyticsUser Review - Robert - Goodreads
I think it is good enough to have a copy in your library for reference. I have had it out a couple of times from the library. Although the same information can be found online on the Google site, in the book it is condensed in one location, easy to read. Read full review
Review: Google AnalyticsUser Review - Boriana - Goodreads
Others seem annoyed at the code samples because they couldn't follow, but it seems unfair to take of points for that. I found them very useful, because they contributed to a deeper understanding, for ... Read full review
Chapter 4 Tracking Visitor Clicks Outbound Links and NonHTML Files
Chapter 5 Google Analytics Accounts and Profiles
Chapter 6 Filters
Chapter 7 Tracking Conversions with Goals and Funnels
Chapter 8 MustHave Profiles
Chapter 9 Marketing Campaign Tracking