Google Analytics (Google eBook)

Front Cover
"O'Reilly Media, Inc.", Aug 13, 2010 - Computers - 218 pages
5 Reviews

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.

Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.

  • Discover exactly how the Google Analytics system works
  • Learn how to configure the system to measure data most relevant to your business goals
  • Track online marketing activities, including cost-per-click ads, email, and internal campaigns
  • Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets
  • Configure Google Analytics to track enterprise data, including multiple domains
  • Use advanced techniques such as custom variables and CRM integration
  

What people are saying - Write a review

User ratings

5 stars
2
4 stars
2
3 stars
0
2 stars
0
1 star
1

User Review - Flag as inappropriate

Lost love Spells Sheikh mubaraka Sali +27787609980 - Home - lost love spells. love spells sheikh mubaraka +27787609980 Lost love Spells Sheikh mubaraka Sali +27787609980 About Us king of spells sheikh mubaraka sali +27787609980 from zanzibar (check in water and mirror.
HOW MANY TIMES HAVE YOU: •BEEN IN LOVE WITH A MAN WHO DIDN'T LOVE YOU BACK? •THOUGHT YOUR RELATIONSHIP WAS PERFECT, AND THEN IT FELL APART?
Home lost love spells Contact Us Witch Craft Spells Bring Back Love Spell Black Magic Love Spells Services Spell Casting Protection Spells Lottery Spells Magic Spells Traditional Healing Spell Casting Fortune Telling Information psychic.
reading, spell casting, astrology. black magic, lost love spell, love.spells, lost love sp, witchcraft spells, love spell, black magic spells,
voodoo spells, cast a love spell, white magic spells, love spells using. hair, easy love spells, black magic love spells, love spells that work.
powerful love spells, witchcraft, spells and ...website.www.lovespellssouthafrica.com
 

User Review - Flag as inappropriate

گوگل آناليز براي كاربران ايراني يك ابزاري براي تلف كردن وقت كاربران شده است مانند خيلي از سرويس هاي ديگه مثل وبمستر، يوتيوب، اوركات، ادوردز، ادسنس، داكومنت، دولوپر،... وقتي موقع دادن سرويس به كاربران ميرسه جوجل غوغل غش ميكنه ميره رو ارور ارور ارور... يا لطف ميكنه:
We sorry this service unavailabled your country?!!
 

Contents

Chapter 1 Introducing Web Analytics
1
Chapter 2 Creating an Implementation Plan
9
How Google Analytics Works
13
Chapter 4 Tracking Visitor Clicks Outbound Links and NonHTML Files
27
Chapter 5 Google Analytics Accounts and Profiles
33
Chapter 6 Filters
59
Chapter 7 Tracking Conversions with Goals and Funnels
73
Chapter 8 MustHave Profiles
81
Chapter 10 Advanced Tracking Techniques
111
Chapter 11 Enterprise Implementation Considerations
163
Chapter 12 CRM Integration
171
Chapter 13 Tools and AddOns
177
Appendix A Google Analytics Compliance with WAA Standards
181
Appendix B Regular Expressions
187
Index
191
Copyright

Chapter 9 Marketing Campaign Tracking
89

Common terms and phrases

About the author (2010)

Justin Cutroni is a web analytics expert and Google Analytics Certified Partner. Justin commonly interacts with senior level management to drive the strategic use of web data and collaborates with marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights. An active participant in the web analytics community, Justin speaks at various industry events with a strong passion for sharing knowledge and advancing the analytics industry.Justin is authorized by Google to teach Google Analytics Seminars for Success and has conducted numerous training events in the US and Europe.

Bibliographic information