Google Analytics (Google eBook)

Front Cover
"O'Reilly Media, Inc.", Aug 13, 2010 - Computers - 218 pages
7 Reviews

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.

Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.

  • Discover exactly how the Google Analytics system works
  • Learn how to configure the system to measure data most relevant to your business goals
  • Track online marketing activities, including cost-per-click ads, email, and internal campaigns
  • Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets
  • Configure Google Analytics to track enterprise data, including multiple domains
  • Use advanced techniques such as custom variables and CRM integration
  

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Review: Google Analytics

User Review  - Boriana - Goodreads

Others seem annoyed at the code samples because they couldn't follow, but it seems unfair to take of points for that. I found them very useful, because they contributed to a deeper understanding, for ... Read full review

Review: Google Analytics

User Review  - Mara - Goodreads

Google Analytics can finally be unleashed once you've gone through this book- so much more than conversions and traffic- definitely worth reading if you're spending any time with GA at all! Read full review

Contents

Chapter†1†Introducing Web Analytics
1
Chapter†2†Creating an Implementation Plan
9
How Google Analytics Works
13
Chapter†4†Tracking Visitor Clicks Outbound Links and NonHTML Files
27
Chapter†5†Google Analytics Accounts and Profiles
33
Chapter†6†Filters
59
Chapter†7†Tracking Conversions with Goals and Funnels
73
Chapter†8†MustHave Profiles
81
Chapter†10†Advanced Tracking Techniques
111
Chapter†11†Enterprise Implementation Considerations
163
Chapter†12†CRM Integration
171
Chapter†13†Tools and AddOns
177
Appendix†A†Google Analytics Compliance with WAA Standards
181
Appendix†B†Regular Expressions
187
Index
191
Copyright

Chapter†9†Marketing Campaign Tracking
89

Common terms and phrases

About the author (2010)

Justin Cutroni is a web analytics expert and Google Analytics Certified Partner. Justin commonly interacts with senior level management to drive the strategic use of web data and collaborates with marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights. An active participant in the web analytics community, Justin speaks at various industry events with a strong passion for sharing knowledge and advancing the analytics industry.Justin is authorized by Google to teach Google Analytics Seminars for Success and has conducted numerous training events in the US and Europe.

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