Public Relations Ethics

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Harcourt Brace College Publishers, 1995 - Business & Economics - 174 pages
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For the introductory course in public relations, mass media, or in media ethics courses covering public relations, this supplementary guide is the only available book covering public relations ethics exclusively.

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Contents

Three Understanding Ethics
29
Five Truth as Ethical Imperative
57
Seven Public Relations and the Processes
81
Copyright

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About the author (1995)

Philip Seib is the Lucius W. Nieman Professor of Journalism at Marquette University, where he focuses on international news coverage, media ethics, and new technologies. He is also the director of Marquette's Nieman Symposia, which examine current journalism issues. Seib is the author of "Headline Diplomacy: How News Coverage Affects Foreign Policy; Taken for Granted: the Future of U.S.-British Relations; Going Live: Getting the News Right in a Real-time, Online World; The Global Journalist: News and Conscience in a World of Conflict;" and other books. Seib is also a veteran print and television journalist.

Kathy Fitzpatrick is an associate professor of communication at DePaul University in Chicago, where she directs the master's degree program in public relations and advertising.  In 2005, Fitzpatrick was named the Wicklander Fellow in Applied and Professional Ethics. She teaches a range of undergraduate and graduate courses in public relations, public relations ethics, communication law and crisis management.  Her research focuses on issues involving public relations, ethics and law. Fitzpatrick is the co-author of "Public Relations Ethics" and "Journalism Ethics "(with Philip Seib) and the author of articles in  "Public Relations Review, Journal of Public Relations Research, Journal of Mass Media Ethics, Journal of Advertising, Journalism and Mass Communication Educator, " "Journal of Communication Management and Corporate Reputation Review". She is a licensed attorney, an accredited member of the Public Relations Society of America (PRSA) and a past president of the PRSA Dallas Chapter. In 2002, Fitzpatrick was elected to head the PRSA Educators Academy. She served for six years on the PRSA Board of Ethics and was a member of the task force that developed the Member Code of Ethics 2000. She is a member of the Arthur W. Page Society and serves on the editorial review boards of "Journal of Public Relations Research, Public Relations Review, and Journal of Mass Media Ethics.

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