Observing the User Experience: A Practitioner's Guide to User Research

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Morgan Kaufmann, 2003 - Computers - 560 pages
10 Reviews

The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need from your product, and whether they'll be able to use what you've created.

Filled with real-world experience and a wealth of practical information, this book presents a complete toolbox of techniques to help designers and developers see through the eyes of their users. It provides in-depth coverage of 13 user experience research techniques that will provide a basis for developing better products, whether they're Web, software or mobile based. In addition, it's written with an understanding of how software is developed in the real world, taking tight budgets, short schedules, and existing processes into account.

·Explains how to create usable products that are still original, creative, and unique

·A valuable resource for designers, developers, project managers-anyone in a position where their work comes in direct contact with the end user.

·Provides a real-world perspective on research and provides advice about how user research can be done cheaply, quickly and how results can be presented persuasively

·Gives readers the tools and confidence to perform user research on their own designs and tune their software user experience to the unique needs of their product and its users
  

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Review: Observing the User Experience: A Practitioner's Guide to User Research

User Review  - Gabby - Goodreads

Still the best all around introduction to user research out there. Read full review

Review: Observing the User Experience: A Practitioner's Guide to User Research

User Review  - Debra - Goodreads

This book was invaluable to me the summer I was nearly-singlehandedly planning and conducting user testing for an organization. Each chapter covers a different user research method, and does so in a ... Read full review

Selected pages

Contents

Typhoon A Fable
3
The Short History of Typhoon
4
Do a Usability Test Now
9
Balancing Needs Through Iterative Development
17
Success for End Users Is
18
Success for Advertisers Is
20
Success for the Company Is
23
Iterative Development
28
How to Analyze Survey Responses
340
FollowUp and Ongoing Research
357
Ongoing Relationships
367
Background
368
Diaries
369
Advisory Boards
385
Beta Testing
391
Telescoping
393

Iterative Development and User Research
35
A Scheduling Service
36
The User Experience
43
Information Architecture
44
Interaction Design
48
Identity Design
50
The User Experience Researcher
52
User Experience Research Techniques
55
The Research Plan
57
Schedules
65
Budget
75
Research Plan for Company X
77
Maintenance
82
Universal Tools Recruiting and Interviewing
83
Interviewing
117
User Profiles
129
When to Do It
131
How to Do It
132
Using Profiles
150
Example
155
Contextual Inquiry Task Analysis Card Sorting
159
Contextual Inquiry
160
Task Analysis
182
Card Sorting
192
Focus Groups
201
When Focus Groups Are Appropriate
202
How to Conduct Focus Groups
207
Focus Group Analysis
240
Example
248
Usability Tests
259
When to Test
260
How to Do It
264
How to Analyze It
293
Example
297
Surveys
303
When to Conduct Surveys
304
How to Field a Survey
305
Log Files and Customer Support
395
The Customer Support Process
396
Collecting Comments
397
Organize and Analyze Them
399
Log Files
402
Whats in a Log File and Whats Not
403
Logs and Cookies
406
Some Useful Metrics
409
Extracting Knowledge from Data
414
Competitive Research
419
When Competitive Research Is Effective
420
Competitive Research Methods
421
Analyzing Competitive Research
431
Acting on Competitive Research
433
A Quick Evaluation of ZDNet
434
Others Hard Work Published Information and Consultants
439
Published Information
440
Hiring Specialists
447
Emerging Techniques
459
Combining
469
Communicating Results
477
Reports and Presentations
479
Preparation
480
The Report
483
The Presentation
494
Creating a UserCentered Corporate Culture
505
Integration
506
Justification
516
What If Its Too Difficult?
525
The Only Direction
527
The Budget Research Lab
529
Common Survey Questions
532
Observer Instructions
538
Bibliography
542
Index
545
About the Author
560
Copyright

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About the author (2003)

Mike Kuniavsky is a user experience designer, researcher and author. A twenty-year veteran of digital product development, Mike is a consultant and the co-founder of several user experience centered companies: ThingM manufactures products for ubiquitous computing and the Internet of Things; Adaptive Path is a well-known design consultancy. He is also the founder and organizer of Sketching in Hardware, an annual summit on the future of tools for digital product user experience design for leading technology developers, designers and educators. Mike frequently writes and speaks on digital product and service design, and works with product development groups in both large companies and startups. His most recent book is Smart Things: Ubiquitous Computing User Experience Design.

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