Fundraising For DummiesThe fun and easy way to raise money for your cause Fundraising For Dummies, 3rd Edition shows you how to take advantage of the latest strategies and resources available for raising money through everything from special events to online donations, in both good and bad economic times. The authors teach you how to market your organization using the most up-to-date tools and technologies available through the Internet. This expanded edition also offers information about philanthropy and tax law.
You'll also find tips on negotiating without alienating donors and developing long-term organizational goals. All these strategies are what makes this resource indispensable! |
Contents
Introduction | 1 |
Telling Your Story and Building Your Brand 177 | 4 |
Putting Your Fundraising Ducks in a Row 7 | 9 |
Identifying the Fruits of Your Fundraising Passion | 23 |
Finding the Right Perspective | 35 |
Wining and dining donors is all you do 46 Chapter 4 Writing Your Case Statement | 47 |
Organizing Your Team Board Members | 65 |
Fundraising in a Changing Economy 9 Chapter 2 Identifying the Fruits of Your Fundraising Passion 23 Chapter 3 Finding the Right Perspective Fun... | 83 |
Projecting Your Image in the Media 195 Chapter 14 Social Networking Whats the Connection for Your Organization? | 209 |
To Ask or Not to Ask? 222 Chapter 15 Getting the Most from EMail and ENewsletters | 223 |
Getting the Most from EMail and ENewsletters 223 Chapter 16 Ramping Up Your Web Site | 235 |
Extending Your Brand Online | 247 |
and Celebrating Your Annual Fund | 261 |
Engaging Your Givers with | 262 |
Organizing Implementing and Celebrating Your Annual Fund 261 Chapter 19 Planning a Special Event | 277 |
Building Buildings Nonbuildings and Futures | 289 |
Finding and Winning Over Donors | 101 |
Meeting Your Donor | 117 |
Cultivating Major Givers | 129 |
Asking for a Major Gift | 141 |
Writing Winning Grant Proposals | 157 |
Telling Your Story and Building Your Brand | 177 |
Your Story by Print Mail and Phone | 179 |
Projecting Your Image in the Media | 195 |
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Common terms and phrases
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