Fundraising For Dummies (Google eBook)

Front Cover
John Wiley & Sons, Feb 4, 2010 - Business & Economics - 384 pages
4 Reviews
The fun and easy way to raise money for your cause

Fundraising For Dummies, 3rd Edition shows you how to take advantage of the latest strategies and resources available for raising money through everything from special events to online donations, in both good and bad economic times. The authors teach you how to market your organization using the most up-to-date tools and technologies available through the Internet. This expanded edition also offers information about philanthropy and tax law.

  • Contains new tips and techniques for creating materials that bring in contributions and support for the more than 1.4 million charitable and nonprofit organizations in the United States
  • Explains how to use social media to keep donors and volunteers engaged through Facebook, LinkedIn, Twitter, and Web technologies
  • Covers grassroots online fundraising and how to host big events on a shoestring budget

You'll also find tips on negotiating without alienating donors and developing long-term organizational goals. All these strategies are what makes this resource indispensable!

  

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Review: Fundraising For Dummies

User Review  - Krista - Goodreads

Super helpful for a total newbie. Read full review

Review: Fundraising For Dummies

User Review  - Mayra - Goodreads

excellent resource for novice and expecrts in fundraising Read full review

Contents

Introduction
1
Part I Putting Your Fundraising Ducks in a Row
7
Part II Finding and Winning Over Donors
101
Part III Telling Your Story and Building Your Brand
177
Part IV Engaging Your Givers with the Right Campaigns
259
Part V The Part of Tens
339
Index
353
Copyright

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About the author (2010)

John Mutz is a fundraising expert and speaker who has an extensive array of fundraising credits, including former chairman of the United Way Campaign of Central Indiana and former president of one of the nation's largest private foundations.

Katherine Murray is a writer and small-business owner who consults with small and struggling nonprofits. She is the author of more than 40 books, including Green Home Computing For Dummies.

Bibliographic information