Developing Business StrategiesThis Third Edition includes substantial new material on a variety of topics. It's a comprehensive guide to strategic planning and covers subjects such as external analysis, differentiation; preemptive strategic moves, internal analysis, strategies in declining markets, sustainable competitive advantage, and much more. |
Common terms and phrases
ability advantage advertising affect alternative analysis approach assets assets and skills associated attempt barriers become brand cash Chapter commitment compete competitive competitors components concept consider context cost countries create culture decision declining discussed distribution effort example existing expansion experience external factors Figure firm focus force future global growth identify impact implementation important improve increase industry innovation integration investment involved lead less major manufacturing market share measures motivation move objectives obtain operations opportunities organization organizational percent performance planning position potential problems profitability questions reduce relative result retail Review risk scale scenario segments selected sources strategy strengths strong structure success suggests sustainable synergy tion trends units usually weaknesses