Developing business strategies

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John Wiley & Sons Canada, Limited, 1992 - Business & Economics - 394 pages
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This Third Edition includes substantial new material on a variety of topics. It's a comprehensive guide to strategic planning and covers subjects such as external analysis, differentiation; preemptive strategic moves, internal analysis, strategies in declining markets, sustainable competitive advantage, and much more.

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Contents

Why Strategic Market Management?
16
The Role of the Business Mission
31
4
59
Copyright

21 other sections not shown

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About the author (1992)

David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including "Strategic Market Management, Managing Brand Equity, Building Strong Brands, " and "Brand Leadership" (co-authored with Eric Joachimsthaler).

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