Developing business strategies
This Third Edition includes substantial new material on a variety of topics. It's a comprehensive guide to strategic planning and covers subjects such as external analysis, differentiation; preemptive strategic moves, internal analysis, strategies in declining markets, sustainable competitive advantage, and much more.
Try this search over all volumes: weekly
Results 1-0 of 0
What people are saying - Write a review
Review: Developing Business StrategiesUser Review - Lauren Albert - Goodreads
Aaker's book is a thorough and useful overview of the process of developing business strategies (see my review of Fahey's Competitors). He lists important questions to ask, gives factors to consider ... Read full review
Review: Developing Business StrategiesUser Review - Stacey Moore - Goodreads
Solid, comprehensive book on business strategy. Read full review
Why Strategic Market Management?
The Role of the Business Mission
21 other sections not shown