The great debates: Kennedy vs. Nixon, 1960
By conservative estimate 55 per cent of the adult population watched or listened to all the Kennedy-Nixon television debates of 1960, 80 per cent saw or heard at least one. In this volume thirty experts in communications, political analysis, and opinion research address themselves to the questions raised by this unprecedented event. Following Harold D. Lasswell's introduction, which sets the stage by surveying the challenges which face the student of communications and political behavior as a result of the debates, the articles explore the background, circumstances, and effects of the debates in great detail.
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Background and Perspective
Introduction harold d lasswell
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American asked audience broadcast cameras CANDIDATE'S ARGUMENTS cent Chicago choice communication decision Democrats direction discussion Don Hewitt effect Eisenhower election exposure fact favorable fifth debate FIGURE format fourth debate Frank Stanton Hewitt important indicated interest Interview issues Kennedy's Leonard Reinsch less listened major mass media Matsu Meet the Press ment nedy networks newspaper Nixon and Kennedy non-viewers opinion over-all panel members personality Poll President Nixon presidential campaign presidential candidates production Quemoy question radio reaction shots Reinsch reported representatives Republican Research respondents sample scale Schwerin Scribner second debate Section 315 Senator Kennedy shift significant Slingland Soviet Union speech statements suggested Table talk television third debate tion TV debates two-shot Undecided United Vice President Nixon viewers voters voting intentions Washington WBBM WBBM-TV WRC-TV York