books.google.com - This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Business School. Each chapter of the book...http://books.google.com/books/about/What_is_Marketing.html?id=jU9i0aNpAw4C&utm_source=gb-gplus-shareWhat is Marketing?
