Email Hoaxes: Form, Function, Genre Ecology
How genres emerge and evolve on the Internet has become one of the central questions in studies of computer-mediated communication (CMC). This book addresses the issue of genrefication by giving an in-depth analysis of email hoaxes as a candidate for digital genre status. Email hoaxes are deceptive messages that spread in digital social networks; they are a fascinating object for discourse linguistics as they exemplify a major pragmatic tendency in CMC, namely deceptivity and a lowering of sincerity standards. This study examines formal and functional aspects of email hoaxes and provides ample evidence both from a systematized corpus and in situ data collected online. Besides a structural and microlinguistic analysis, it identifies key issues such as pragmatic duality, narrativity and textual variation and change in email hoaxes. In conclusion, a digital genre model is outlined that bridges both the old/new and the formal/functional gaps and may be applied to many other digital genre ecologies.
What people are saying - Write a review
We haven't found any reviews in the usual places.
American Cancer Society anti-hoax appears approach Bill Gates cancer chain letter communicants communication chain concept contain content-based cooperative core message deceptive deictic deixis described Digital Folklore discourse phenomenon discourse types Disney display dissemination dynamic link libraries email hoaxing evaluation example factor folklore forward framework message functional genre ecology genre theory Google highly hoax websites Hoaxed hoax http://tinyurl implicature interaction Jessica Mydek Labov language linguistic mailing list markers message archaeology metadiscursive Microsoft Beta narrative persona narratology Nigeria occur OLD NAVY oral original overview particular pattern person perspective phenomena phishing pragmatic pre-digital hoaxes present real-life data relevant representational corpus role Rosnow Section sender sequences social networks spam speech act stories strategy subgenres subject lines tellable temporal structuring textual material tion urban legends users utterance variation virus EH ID WTC Survivor