Intellectual Property Strategies for the 21st Century Corporation: A Shift in Strategic and Financial Management (Google eBook)

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John Wiley & Sons, Mar 29, 2011 - Law - 322 pages
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A practical approach to the modern management of intellectualproperty

The world has changed significantly in the past decade,resulting in new behavior and practice related to the ownership andmanagement of intellectual property. This book helps executives,attorneys, accountants, managers, owners, and others understand thelegal, technological, economic, and cultural changes that haveaffected IP ownership and management. It provides case studies,practical examples and advice from seasoned and enduringprofessionals who have adopted new and streamlined methods andpractices whether as in-house or outside counsel, or serviceproviders.

  • Provides a practical yet global approach to corporate IPmanagement
  • Serves as a resource for in-house and outside counsel,executives, managers, accountants, consultants and others atmid-size and large corporations
  • Helps professionals navigate the numerous new challenges thathave changed the ways in which intellectual property is obtainedand managed
  • Details the latest trends in valuation, exploitation, andprotection of intellectual property
  • Extensive coverage of the legal, financial, accounting andgeneral business aspects of intellectual property
  • The combined expertise of lawyers, accountants, economists andother business professionals

Timely and relevant in view of the global economic recessionamidst rampant technological development, this book offers newsolutions, practices, policies and strategies as a result ofchanges in economies and markets, laws, globalization, environment,and public perception.


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Corporate Strategies Structures and Ownership of Intellectual Property Rights
Properly Evaluating a Target with Intellectual Property Rights
3 Growth through Acquisition or Merger
Penetrating New Markets through Extension of Goods or Product Lines or Expansion into Other Territories
6 Strategic Patent Management after the Boom
Global Piracy and Financial Valuation of Intellectual Property Revisited
When to Litigate Rise of the Trolls
Exploring Alternative Resolution Dispute
Outsourcing and Offshoring of IP Legal Work
Intellectual Property Legal Process Outsourcing
Satisfying Ethical Obligations When Outsourcing Legal Work Overseas
The Brave New World of Web 20 and the 3D Internet
16 Accounting and Tax Policies as They Relate to Intellectual Property
Intellectual Property Valuation Techniques and Issues for the 21st Century

Using Insurance to Manage Intellectual Property Risk

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About the author (2011)

Lanning G. Bryer is a Partner in the New York office ofLadas & Parry LLP and is Director of the firm's Mergers,Acquisitions, and Licensing Group. He is coauthor of IntellectualProperty Assets in Mergers and Acquisitions, published by Wiley.

Scott J. Lebson is a Partner in the Mergers,Acquisitions, and Licensing Group of Ladas & Parry LLP,focusing primarily on counseling clients with respect to theacquisition, sale, licensing, and securitization of intellectualproperty rights and related technology.

Matthew D. Asbell is an Associate in the New York officeof Ladas & Parry LLP, primarily practicing in the area ofdomestic and international trademark law.

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