Intellectual Property Strategies for the 21st Century Corporation: A Shift in Strategic and Financial Management (Google eBook)

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John Wiley & Sons, Mar 29, 2011 - Law - 322 pages
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A practical approach to the modern management of intellectual property

The world has changed significantly in the past decade, resulting in new behavior and practice related to the ownership and management of intellectual property. This book helps executives, attorneys, accountants, managers, owners, and others understand the legal, technological, economic, and cultural changes that have affected IP ownership and management. It provides case studies, practical examples and advice from seasoned and enduring professionals who have adopted new and streamlined methods and practices whether as in-house or outside counsel, or service providers.

  • Provides a practical yet global approach to corporate IP management
  • Serves as a resource for in-house and outside counsel, executives, managers, accountants, consultants and others at mid-size and large corporations
  • Helps professionals navigate the numerous new challenges that have changed the ways in which intellectual property is obtained and managed
  • Details the latest trends in valuation, exploitation, and protection of intellectual property
  • Extensive coverage of the legal, financial, accounting and general business aspects of intellectual property
  • The combined expertise of lawyers, accountants, economists and other business professionals

Timely and relevant in view of the global economic recession amidst rampant technological development, this book offers new solutions, practices, policies and strategies as a result of changes in economies and markets, laws, globalization, environment, and public perception.

  

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Contents

Corporate Strategies Structures and Ownership of Intellectual Property Rights
1
Properly Evaluating a Target with Intellectual Property Rights
37
3 Growth through Acquisition or Merger
47
Penetrating New Markets through Extension of Goods or Product Lines or Expansion into Other Territories
63
I
75
6 Strategic Patent Management after the Boom
93
Global Piracy and Financial Valuation of Intellectual Property Revisited
121
When to Litigate Rise of the Trolls
143
Exploring Alternative Resolution Dispute
187
Outsourcing and Offshoring of IP Legal Work
205
Intellectual Property Legal Process Outsourcing
219
Satisfying Ethical Obligations When Outsourcing Legal Work Overseas
237
The Brave New World of Web 20 and the 3D Internet
247
II
267
16 Accounting and Tax Policies as They Relate to Intellectual Property
275
Intellectual Property Valuation Techniques and Issues for the 21st Century
287

Using Insurance to Manage Intellectual Property Risk
159

Common terms and phrases

About the author (2011)

Lanning G. Bryer is a Partner in the New York office of Ladas & Parry LLP and is Director of the firm's Mergers, Acquisitions, and Licensing Group. He is coauthor of Intellectual Property Assets in Mergers and Acquisitions, published by Wiley.

Scott J. Lebson is a Partner in the Mergers, Acquisitions, and Licensing Group of Ladas & Parry LLP, focusing primarily on counseling clients with respect to the acquisition, sale, licensing, and securitization of intellectual property rights and related technology.

Matthew D. Asbell is an Associate in the New York office of Ladas & Parry LLP, primarily practicing in the area of domestic and international trademark law.

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