Marketing Tools for Healthcare Executives |
Other editions - View all
Common terms and phrases
activities advertising Ansoff assess assisted living center associated Booz Boston Consulting Group Brand Design Brand Portfolio Molecule competitive offerings competitors Copyright current market customers delivery diagram Diffusion of Innovations durable medical equipment ensure evaluation example Five Forces formulate Free Press growth Growth/Share Matrix Harvard Business Review healthcare entities healthcare industry healthcare marketers healthcare marketplace home health agency identify Igor Ansoff Illustrated in Figure increase innovations Jack Trout Kotler Loyalty Ladder market segments market share Market-Product Grid marketers seek MARKETING MANAGEMENT marketing mix marketing success McGraw-Hill Companies medical center medical clinic Organigraph organizations patient Perceptual Map PEST Analysis pharmaceutical plans Porter's Porter's Five Forces possess potential product category product development Product Ladder Product Life Cycle product offerings product portfolios pursuits Raphel Reprinted by permission Sales Grid Semantic Differential stage SWOT Analysis target markets technologies Theodore Levitt threats tions tool Total Product Concept wants and needs Warfare