The Small Business Handbook

Front Cover
Simon & Schuster, Feb 1, 1989 - Economic Development Information Center - 356 pages
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"The Small Business Handbook" provides essential facts and proven techniques for choosing the right business, writing a strong business plan, finding capital, reaching high-potential markets, pricing for maximum profits, safe-guarding assets, distributing products or services, and much more. This comprehensive guide features new chapters on advertising, personal selling, sales promotion and computerized operations.

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The small business handbook: a comprehensive guide to starting and running your own business

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For those who wish to "be their own bosses'' and run a small business, two new guides are available. In Burstiner's Small Business Management, a revised and updated edition of his earlier publication ... Read full review

Contents

What It Takes to Succeed in Your Own Business
3
Think Before You LeapTry SelfAnalysis
10
The Small Business Administration
16
Copyright

43 other sections not shown

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About the author (1989)

Burstiner is an adjunct professor at a large business college.

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