Ogilvy on advertising

Front Cover
Pan, 1983 - Business & Economics - 224 pages
85 Reviews

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Good overview, quite dated but useful - Goodreads
Very entertaining writing style. - Goodreads
I enjoyed Ogilvy's writing style. - Goodreads

Review: Ogilvy on Advertising

User Review  - Tse Mann - Goodreads

Definitely a good book if your planning to be or already in the ad business. The book offers practical advice on the process of planning and execution ad campaigns worth a read. Read full review

Review: Ogilvy on Advertising

User Review  - Stefan Vali - Goodreads

Refreshing. Good to see a realistic perspective on what creativity is and isn't in the advertising context. Read full review

Contents

Qverture
7
Advertising corporations
117
How to advertise foreign travel 1 27
134
Copyright

5 other sections not shown

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