Ogilvy on advertising

Front Cover
Pan, 1983 - Business & Economics - 224 pages
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Review: Ogilvy on Advertising

User Review  - David Bai - Goodreads

Great fundamentals and introduction to advertising and copywriting. There is a mix of huge pictures and clear passages which makes for an easy read, though that doesn't make the lessons any less important. Read full review

Review: Ogilvy on Advertising

User Review  - Cait - Goodreads

I'm sure that when this book was published in 1989, it was at the height of it's time. So much has changed since then, including, but not limited to: the destruction of the Berlin Wall, the Internet ... Read full review

Contents

Qverture
7
Advertising corporations
117
How to advertise foreign travel 1 27
134
Copyright

5 other sections not shown

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