Ogilvy on advertising

Front Cover
Pan, 1983 - Business & Economics - 224 pages
91 Reviews

From inside the book

What people are saying - Write a review

User ratings

5 stars
41
4 stars
38
3 stars
8
2 stars
4
1 star
0

Good overview, quite dated but useful - Goodreads
Very entertaining writing style. - Goodreads
I enjoyed Ogilvy's writing style. - Goodreads

Review: Ogilvy on Advertising

User Review  - Dan Mozgai - Goodreads

Classic advertising wisdom. Read full review

Review: Ogilvy on Advertising

User Review  - Wally Mountz - Goodreads

Good review of basic principles and an interesting read on his personal stories. I didn't get too much out of this, however the examples were good. Read full review

Contents

Qverture
7
Advertising corporations
117
How to advertise foreign travel 1 27
134
Copyright

5 other sections not shown

Common terms and phrases

Bibliographic information