The Microsoft Way: The Real Story of how the Company Outsmarts Its Competition

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Basic Books, Jan 1, 1997 - Business & Economics - 318 pages
2 Reviews
Stross follows the shaky birth of Encarta, now the world's bestselling encyclopedia but at one point terminated by Microsoft's board. He traces the company's ever-changing plans for an online world. And he brings the long-term perspective of a historian to the question of whether Microsoft threatens free trade as turn-of-the-century monopolies once did, criticizing the Justice Department's long antitrust suit. The Microsoft Way describes what it's like to work at Microsoft, what lessons rivals can learn from its operation, and how smaller companies can still get a jump on the industry leader, just as Intuit and Netscape did. It also sends a message to every computer user: we'll be better off learning from what Microsoft does well than clinging to a distorted picture of an evil empire.
  

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The Microsoft way: the real story of how the company outsmarts its competition

User Review  - Not Available - Book Verdict

Business historian Stross follows up his Steve Jobs and the Next Big Thing (LJ 12/93), which was critical of Jobs, with this favorable portrait of Bill Gates and Microsoft's business strategies in the ... Read full review

Review: The Microsoft Way: The Real Story of How the Company Outsmarts Its Competition

User Review  - Darius - Goodreads

I found this to be a very well-researched book. Stross provides details for all his points and conclusions. This is not a book by someone can can see no good in MSFT, nor by someone who can see no bad in MSFT. An excellent book if one wants to understand what makes a great software firm. Read full review

Contents

Introduction Camping with Henry and Bit I
1
Sitting and Thinking
16
Smarts
32
The Model in Their Head
46
Big Files
62
Britannica Adieu
78
Pitching Consumers
94
David and Goliath
110
PCs Versus TVs
143
Toll Road
159
The Last War Redux
176
The Home Front
193
Preemptive Attack
209
Afterword Legacies
228
Acknowledgments
254
Index
304

Preparations
128

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About the author (1997)

Randall E. Stross is a professor at San Jose State University, and a contributing writer for Fortune magazine. His analyses of the computer industries have also appeared in The New Republic and U.S. News & World Report. He is the author of six books, including Steve Jobs and the NeXT Big Thing and Bulls in the China Shop.

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