Fund Raising for the Small College
Bureau of Publications, Teachers College, Columbia University, 1950 - Universities and colleges - 251 pages
The final chapter of the study, Chapter V, offers guidance in designing a program of fund-raising adaptable to conditions under which many small colleges operate. The chapter is intended to provide a basis for improvement in practices rather than a formal summary of recommendations. The formulation of objectives is aided by searching questions raised in the outline for a preliminary survey of the resources of the college. The measure of philanthropic support is presented for use as an instrument of objective self-appraisal. It is suggested that a marked improvement in the public relations of many colleges might be made through the prompt publication of more informative financial reports. The responsibility of college officers in the program of fund-raising is discussed. A recommended organization of staff is presented. Instead of centering all the functions and services in a development office, coordination by the administrative officer acting for the president is recommended. A plan designed to maintain the support and good will of benefactors is advocated. The chapter closes with a reminder that present friends of the college can be enlisted as ambassadors to potential donors.
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FUNDRAISING AND FISCAL POLICY
Reexamination of the Policies of Financial Support
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accumulated adjusted gross income administrative all-inclusive fund alumni association alumni fund American Alumni Council amount analysis annual giving appeal average gift basis benefactors bequest procurement bequest program billion capital funds cent for group charitable bequests colleges and universities Columbia Columbia University competition contributions cost cultivation current educational Dartmouth depression period disposable personal income donor effective effort endowment funds endowment income Enrollment estate taxes expenditures Federal fifty small colleges financial support foundations gifts and bequests goal Goldthorpe Harvard higher education Ibid income brackets income tax increase individuals intensive campaign James Bryant Conant John Price Jones liberal arts colleges measure of philanthropic million dollars motives obtained organization period philanthropic support potential sources professional program of fund-raising public relations policies purposes raised ratio of total records reports Rockefeller Foundation significant solicitation Table total benefactions trends trustees tuition fees wealth women's colleges Yearbook of Philanthropy York