Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

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Rockport Publishers, Oct 1, 2003 - Design - 216 pages
48 Reviews
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design workùuntil now.

Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

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Great overview and well executed. - Goodreads
Great resource with beautiful illustrations. - Goodreads
This is the design reference book. - Goodreads
The layout and graphics are (as expected) stellar. - Goodreads

Review: Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

User Review  - Laura Scott - Goodreads

This is the design reference book. One principle per spread. Explanation, illustrated examples. Wonderful! Read full review

Review: Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

User Review  - Scott - Goodreads

Great resource. I plan on keeping this around the office for sure. This is inspiration for any graphic designer! Read full review

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About the author (2003)

William Lidwell is a partner and chief research and development officer at the Applied Management Sciences Institute. He writes, speaks, and consults on topics of design and engineering and is the author of multiple books including the best-selling design book "Universal Principles of Design", which has been translated into 16 languages. He lives in Houston, TX.

Kritina Holden is a lead usability engineer at BMC Software.

Jill Butler is a free-lance designer and artist who often works in collage. She lives with her cat Paintbrush, in Paris (of course) and in Chester, Connecticut. Ms. Butler has exhibited her work for the past 10 years at galleries in New York, Connecticut, and Paris.

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