International Marketing: Analysis and Strategy

Front Cover
Routledge, 2004 - Business & Economics - 594 pages
1 Review
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.

The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale.

The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone.

The book includes chapters on:

* Trade distortions and marketing barriers
* Political and legal environments
* Culture
* Consumer behaviour
* Marketing research
* Promotion and pricing strategies
* Currencies and foreign exchange

Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.

What people are saying - Write a review

We haven't found any reviews in the usual places.

Related books

References to this book

All Book Search results »

References from web pages

The Open University of Hong Kong: International Marketing and Strategy
... OH: South-Western College Publishing. Onkvisit, S and Shaw, J (2004) International Marketing Analysis and Strategy, 4th edn, New York: Routledge. ... WCM/ ?FUELAP_TEMPLATENAME=tcGenericPage& lang=eng& TYPE=CI& CODE=B469

His International Marketing: Analysis and Strategy textbook has been internationally adopted in the United States, the United Kingdom, Australia, Singapore, ... onkvis_s/

livre international marketing : analysis and strategy (paper ...
livre relations economiques et commerce international et marketing, publicite, vente : the 4th edition of international marketing has been written to enable ... notice/ frVVO22RRG2ABRKO.html

Faculty Publications Databases (1992-present) - SJSU Library
International marketing: Analysis and strategy (4th ed.). & Shaw, jj ( 2004). New York: Routledge. International marketing: Analysis and strategy. ... gateways/ academic/ facpubs/ fac_search.htm?cid=0& s=Onkvisit%2C%20Sak

J. (1998): “International Marketing- Analysis and Strategy” (3rd Edition): Prentice Hall of India, New Delhi. · Palinwoda, sj and Thomas, M. J . (1998): ... acknowledgements.htm

Internet Politics and the Creation of a Virtual World
International Marketing: Analysis and Strategy. Columbus: Merrill, 1989. Pollack, Andrew. "A Cyberspace Front in a Multicultural War. ... PM.qst?a=o& se=gglsc& d=5001834790

Acercarte a Casa del Libro, tu espacio de venta de libros. Podrás comprar libros en la librería online de una de las mayores librerías de Europa fichas/ fichabiblio/ 0,,2900000994006,00.html?codigo=2900000994006& nombre=INTERNATIONAL%20MARKETING%3...

【楽天市場】International Marketing: Analysis and Strategy:楽天 ...
International Marketing: Analysis and Strategy(International Marketing: ... タイトル:International Marketing: Analysis and Strategy:INTL MARKETING 4/E ... book/ 4846706/

book international marketing : analysis and strategy (paper), (4th ...
book i world economy: customs and international trade et marketing, advertising, sales : the 4th edition of international marketing has been written to ... notice/ gbVSO22RRA2ALRKO.html

Onkvisit Sak, Shaw John J.: International Marketing | ISBN ...
The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business ... books/ item/ 9780415311335.html.cs

About the author (2004)

Sak Onkvisit is Professor of Marketing at San José State University, USA

John Shaw is Professor of Marketing at Providence College, USA

Bibliographic information