International Marketing: Analysis and Strategy

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Routledge, 2004 - Business & Economics - 594 pages
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Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.

The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale.

The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone.

The book includes chapters on:

* Trade distortions and marketing barriers
* Political and legal environments
* Culture
* Consumer behaviour
* Marketing research
* Promotion and pricing strategies
* Currencies and foreign exchange

Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.

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The Open University of Hong Kong: International Marketing and Strategy
... OH: South-Western College Publishing. Onkvisit, S and Shaw, J (2004) International Marketing Analysis and Strategy, 4th edn, New York: Routledge. ...
www.ouhk.edu.hk/ WCM/ ?FUELAP_TEMPLATENAME=tcGenericPage& lang=eng& TYPE=CI& CODE=B469

index
His International Marketing: Analysis and Strategy textbook has been internationally adopted in the United States, the United Kingdom, Australia, Singapore, ...
www.cob.sjsu.edu/ onkvis_s/

livre international marketing : analysis and strategy (paper ...
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Faculty Publications Databases (1992-present) - SJSU Library
International marketing: Analysis and strategy (4th ed.). & Shaw, jj ( 2004). New York: Routledge. International marketing: Analysis and strategy. ...
www.sjlibrary.org/ gateways/ academic/ facpubs/ fac_search.htm?cid=0& s=Onkvisit%2C%20Sak

ACKNOWLEDGEMENTS
J. (1998): “International Marketing- Analysis and Strategy” (3rd Edition): Prentice Hall of India, New Delhi. · Palinwoda, sj and Thomas, M. J . (1998): ...
e3dsuccess.tripod.com/ acknowledgements.htm

Internet Politics and the Creation of a Virtual World
International Marketing: Analysis and Strategy. Columbus: Merrill, 1989. Pollack, Andrew. "A Cyberspace Front in a Multicultural War. ...
www.questia.com/ PM.qst?a=o& se=gglsc& d=5001834790

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book international marketing : analysis and strategy (paper), (4th ...
book i world economy: customs and international trade et marketing, advertising, sales : the 4th edition of international marketing has been written to ...
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Onkvisit Sak, Shaw John J.: International Marketing | ISBN ...
The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business ...
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About the author (2004)

Sak Onkvisit is Professor of Marketing at San José State University, USA

John Shaw is Professor of Marketing at Providence College, USA

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