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Andreasen and Belk arts administrators arts audience assessment attend a performing attend an event attitudes audience studies belonged Blumler and Katz Church classical music Communication Arts considered consumers in Geneva Cornell University cultural facilities dance demographic demographic profile factors feedback Finger Lakes Regional FLRAC forms of performing Frequency of attendance Geneva area Geneva City Directory Geneva Theater household hypothesis important income increase interest Lakes Regional Arts life-style Marketing the Arts Miss Klein modern dance music presentations National Research Center occupation and attendance open-ended question opera past patterns performing arts consumer performing arts entertainment performing arts events performing arts organizations performing arts presentation popular music concerts population positive correlation predicted direction predictor preference for lighter programming decisions publicity questionnaire ranking question Regional Arts Council respondents were asked response rate rock music suggestions tap dance types of performing variables variety shows