Making News: A Straight-Shooting Guide to Media Relations (Google eBook)

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iUniverse, Nov 2, 2008 - Business & Economics - 211 pages
2 Reviews
Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: -How to ensure your story will be chosen as today's news -How to gain credibility and achieve effective coverage -How to better communicate with reporters, editors and producers -How to use media coverage to build a distinctive brand image From the perspective of an accomplished expert and with advice from leading journalists, Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results. PRAISE FOR DAVID HENDERSON "Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message." -Harry Smith CBS News "David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it." -Richard Serrano Los Angeles Times
  

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Review: Making News: A Straight-Shooting Guide to Media Relations

User Review  - Victoria - Goodreads

I didn't find this book all that helpful, and the often-snarky tone got annoying. If you read this, start in the middle. Read full review

Review: Making News: A Straight-Shooting Guide to Media Relations

User Review  - Alex Dolan - Goodreads

This book offered great insights on what journalists are looking for when being pitched by PR professionals. I've read a lot of these kinds of books that aren't helpful, but if you're in the business, this one is worth reading. You should learn something. Read full review

Contents

Journalism Driven by Profits and Fear
13
Only Thing Constant Is Change
35
One Size Does Not Fit All
50
Earned Versus Paid Media
67
OfftheRecord Versus Background
80
The Value of an Apology
82
A Time to Question Bad Habits
97
The Pillars of Media Relations
113
Electronic Tip Sheets
126
Eye Candy
142
A Time and a Place for News Releases
155
Forget Lists Find Influencers
172
Its Not Rocket Science
190
The Best Marketing Weapon
208
Copyright

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About the author (2008)

The poet and writer David Henderson was a founding member of the Umbra Poets, an influential collective of poets and writers who were central to the Black Arts Movement. His books include "De Mayor of Harlem" and "Neo-California." He has been widely published in anthologies and magazines, including "The Def Jam Poetry Reader, The Paris Review, " and "Essence". He has read from his poetry for the permanent archives of the Library of Congress. Born in Harlem and raised in Harlem and the Bronx, Henderson now lives in downtown New York City.

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