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acquisition advertising agencies advertising and media American audience barriers become believe brands British broadcasting Cadbury Schweppes channels chocolate Chris Morley clients Commission companies Compaq compete competitive consumer corporate creative cultural currently customers deregulation directive distribution distributors economies of scale Eurisko Europe European countries example France frontiers Germany global growth harmonisation Ian Maxwell implications important increase industry internal market investment joint venture language Laughing Cow look major manufacturing market place Mars Incorporated Maxwell media buying Media Director media owners mega-media owners million newspaper one-stop operations opportunities organisation particular personal computer Peter Bayley position potential problems profit programme proposed recognise regulation responsible revenue satellite Schweppes sell single European market single market soft drinks Spain standards strategy subsidiaries Superchannel target TBWA TBWA's television trade Treaty of Rome UK agencies Unilever