Naked Conversations: How Blogs Are Changing The Way Businesses Talk With Customers

Front Cover
Wiley India Pvt. Limited, Oct 1, 2006 - 268 pages
24 Reviews
Naked Conversations explains the why and how of blogging to business people. It helps businesses strip away the layers of corpspeak (consisting of a mixture of bull, polish, and obfuscation) that prevent businesses and customers from really getting to know each other. It shows businesses how to use blogs to have a meaningful dialog with customers and partners without layers of polish and shine that customers know obscure real meaning.· Souls of the Borg· Everything Never Changes· Word of Mouth on Steroids· Direct Access· Little Companies, Long Reach· Consultants Who Get It· Survival of the Publicists· Blogs and National Cultures· Thorns in the Roses· Doing It Wrong· Doing It Right· How to Not Get Dooced· Blogging in a Crisis· Emerging Technology· The Conversational Era

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Review: Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers

User Review  - Jessica Windham - Goodreads

Already a little outdated, great insight though Read full review

Review: Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers

User Review  - Lori Grant - Goodreads

An optional-read book for knowledge workers and entrepreneurs on concepts and social trends. Read full review

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