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Closed minded. The author has no clue

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Typical "conservative" spew
Uninspired, hackneyed, same old. Ironic that he's talking about brainwashing - and I'll even agree that the Obamachine did a lot of that - while rehashing the same points
that fear-of-the-status-quo republicans have been making since 2007. They weren't valid then. They're not valid now. There are good arguments against Obama, most made from the left, almost no genuine ones made from the right. This isn't either. 

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LOL!
This book would be more interesting if it weren't so blatantly one-sided. A quick review of our political system would show that most politicking is done with flashy media and misinformation; relegting that to a single campaign 4 years ago misses the larger picture.

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Complete shit
Im an anti Obama and I hated this book more than Obama himself

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Wow! Seriously!

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Great book
Details how idiots followed Obama. Sheep!

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Good Lord!
I am offended by the very premise of this book. Republican ideology does not speak to the stage of life that faces the young voter. The idea that Democrats mislead young voters in 2008, is
wrong. This voting block can and did exercise their choice to pick the candidate that did and continues to keep their best interest in mind daily. 

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I read this with an open mind willing to hear how I had been "duped". Instead what I came across was a few interesting tidbits on how President Obama reached out to so many people and convinced them to vote for him with ruthless political tactics... and unnecessary insults.
Yes, he did use text messages. Yes, he did win the media over. Yes he did use internet resources such as YouTube and a website of his own. However, this did not lead to "Zombification", it lead to more people feeling they should vote for him.
Clearly Mattera would not have written a book like this if it had been McCain who had created such a large political machine. The bias, though admittedly clear through it's title, is disgusting when the writer claims to be presenting only facts to prove this zombification.
In one passage while writing about how more than 60% of the staff at both Google and Apple (clearly liberal machines) donated to Obama (which, for the record, may be construed as evidence that highly educated people slightly preferred Obama to McCain) half a page is dedicated to comparing these "beta-male" types to television icons like Screech from Saved by the Bell and Carlton from Prince of Bel Air. All to simply state that these "Dorks" who "couldn't land the prom queen in high school, and couldn't now" direct their affection towards Obama instead.
If you want any useful information on how Obama ran such a successful campaign and what we can learn from it, steer clear of this book. If you want some mid-range middle school humor with very few facts and even fewer solid, fact-based opinion, this is your new favorite book.
 

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Another conservative trying to seem reasonable.

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