Plunkett's Advertising & Branding Industry Almanac 2008: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of the 350 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
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A Short Advertising Branding Industry Glossary
How To Use This Book 3
Advertising Industry Statistics 28
Estimated Sources of Revenue Expenses U S 20042006 35
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THE ADVERTISING 400
Index of Firms Noted as Hot Spots for Advancement for WomenMinorities 487
ACXIOM Advancement for Women/Minorities Advertising Agencies Apparent Women Officers Arvato BBDO Bonus Branding BRANDS/DIVISIONS/AFFILIATES Broadcast TV Cable/Satellite TV Chmn COMMUNICATIONS INC companies at press company's industry group Computer Systems COX ENTERPRISES direct marketing dollars—add 000 Employees ESOP Stock Plan Financial information Fiscal Year Ends flexible spending accounts full amount GROUP INC GROWTH PLANS/SPECIAL FEATURES Hakuhodo Hot Spot Industry Group Code information for 2007 Information Technology Int’l Exchange Int’l Ticker intentionally listed Internet Advertising Internet/Web Consult Internet/Web Design job title Liberty Media Magazines Major Media Market Analysis Media Ratings Midwest Newspapers Officers or Directors Omnicom Group Outdoor Advertising Pension Plan Phone Product Development Profit Sharing programming Public Relations Publicis Groupe Radio SALARIES/BENEFITS Salary Sales and profits Savings Plan Search Engine Second Exec Software Special Products/Svcs Specialty Services Spot for Advancement Stock Purch subsidiary Support Services television thousands of dollars—add Toll-Free Top Exec TYPES OF BUSINESS U.S. Stock Ticker