Business research methods
This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
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Review: Business Research MethodsUser Review - Joecolelife - Goodreads
i have been teaching Business Research to MBA classes for 5 years. I have gone through many text books and tried out several as recommended reading for my classes. None come even close to the ... Read full review
Review: Business Research Methods (With Qualtrics Card)User Review - Goodreads
This is one research methods text that will NOT be collecting dust bunnies on your shelf. It is extremely "user friendly" for the student/novice researcher but has the breadth and depth to remain ...
Business Research Defined
When Is Business Research Needed?
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