Business Research Methods
This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
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Business Research Defined
When Is Business Research Needed?
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acquiescence bias advertising analysis answer asked attitudes basic behavior bias brand business research Census chapter client coding concepts conducted consumers customers database decision decision support system dependent variable determine discuss distribution e-mail effect employees evaluate example Exhibit experiment experimental exploratory research f-test Febreze focus group hypothesis identify Index indicate individual industry interaction internal internal validity Internet surveys investigation mail survey mean measure method null hypothesis observation organization participants percent personal interviews population procedures questionnaire questions record requires research design research objectives research process research project respondent's respondents response bias response rate sampling distribution sampling error scale secondary data selected situation sources specific standard Standard & Poor's statistical subjects survey research Table techniques telephone interviews theory tion total quality management unit WebSurveyor