Business Research MethodsThis best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. |
Contents
Introduction | 1 |
Business Research Defined | 6 |
When Is Business Research Needed? | 12 |
Copyright | |
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advertising allows alternative analysis answer asked associated attitude basic behavior bias business research called chapter coding collection communication complete concepts conducted Consider consumers customers databases decision define definition dependent descriptive detail determine discuss distribution effect employees error example Exhibit experiment experimental explain exploratory research focus give hypothesis identify important Index indicate individual industry interest internal Internet interviewer issues mean measure method nature objectives observation organization percent population presented problem questionnaire questions record refers requires respondents sample scale secondary data selected shows situation sources specific stage standard statement statistical subjects survey techniques theory tion understand United variable