The challenge of effective speaking

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Thomson/Wadsworth, 2003 - Business & Economics - 374 pages
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Wadsworth's best selling Public Speaking text, the Verderbers' CHALLENGE OF EFFECTIVE SPEAKING, features a skills-oriented, mainstream approach that has effectively led hundreds of thousands of students through the challenges they face as they develop and deliver speeches. The speech making process is presented in a six-step framework based on classical and contemporary theory. The straightforward writing style and effective use of examples enables students to understand and effectively perform key speech making activities. The six-step framework emphasizes topic selection, audience analysis and adaptation, effective research (including appropriate use of Internet resources), organization (with emphasis on outlining), language and delivery. The six action steps are introduced in generic form and then later adapted to follow principles of informative and persuasive speaking.

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Effective Listening
Part Two Principles
Determining a Speech Goal That Meets Audience Needs 52

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About the author (2003)

Rudolph F. Verderber is one of the best-selling communication studies authors. The strength of his texts lies in his ability to deliver skills presentation clearly, succinctly, and with strong examples for reinforcement. His texts--COMMUNICATE, THE CHALLENGE OF EFFECTIVE SPEAKING, and COMM--have a reputation for being dependable, jargon-free sources of basic skills presentation and instruction.

Kathleen S. Verderber (Ph.D., University of Cincinnati) is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an M.A. in speech communication, as well as an M.B.A. and a Ph.D. in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals, and has presented papers at communication and management conferences.

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